Inflation and Trading Down Brands

Rising prices and a move to cheaper brands are a hallmark feature of the economy over the last 5 years. However, with the UK recently reaching the lowest inflation level for 2 years, could this be the start of the premium brand revival? 

How to Achieve Consumer Satisfaction?

TEDx posted this entertaining and interesting talk from Rory Sutherland explaining why perspective is so important and how reframing is key to happiness. 

Rory gives some great insight into how brands and marketers can refine their message for consumer satisfaction.
   

Sutherland argues that consumer satisfaction is greater when individuals feel they have more control over their lives. 

Two interesting points are highlighted 

Post-Recession Consumer Trends

Despite slipping back into recession, sooner or later the UK economy will start to grow again. Recently I read a great article ‘Understanding the Post-Recession Consumer’ from Paul Flatters and Michael Willmott, about future trends in consumption for the near post-recession and longer term trends. 

Flatters and Willmott identified 8 key trends as below. 

How will the Olympics Benefit Sponsors and the UK

Summer 2012 will bring the Olympics to the UK, with several million spectators following closely behind.

 “The Olympic Games give the host country exposure on the front page, in the middle pages and on the back pages of every newspaper in every country on Earth over a six-week period.”

Michael Payne, International Olympic Committee.