Will Zeebox Change TV Habits?

Since the unveiling of Zeebox in August 2011, it was been championed as the “future of TV”. The app’s own description on iTunes boasts;

- "it's brilliant. App of the week”- The Sun 

- "5 stars" - T3 

- "I can't recall the last time I've been so excited about an iPad app" - The Huffington Post 

- "Zeebox may change everything about the way we watch TV forever" - Stephen Fry

But, is Zeebox really that great? Does it have many commercial opportunities and does it impact TV habits?

Self-Control...or Lack of

Social comparison has always been prominent; what someone else has or does can be the root of much envy. An emotion that is usually combatted by acquiring what is causing it, testing the strength of our self-control.

Richard Easterlin, a professor in Economics, suggests people of all income levels tend to compare themselves to those who are slightly better off.

TV and Online Start Their Relationship

TV and the internet are important mediums for both consumers and advertisers. However, combining the two together has never really been successful until now. Smart TVs were the big topic at the 2012 Consumer Electronics Show and projections are for 892 million smart TVs in homes by 2016.

Smart TVs will establish social networking, web browsing, user-generated content, online purchasing and other media firmly in the centre of the living room.

Tablets, e-readers and the media landscape

2012 has been christened the year of the tablet yet despite their increasing importance, the impact on traditional media is unclear.

Tablets and e-readers are quickly being recognised as an important change in the media landscape. According to research by UM London, 8% own a tablet computer and 12.5% own an e-reader. Significantly, 37% of tablet/e-reader owners said that ‘my device has changed my life’ and 70% stated ‘everyone will own a tablet or e-reader in future’. The telegraph recently reported that 8 million tablets will be sold this year.